Overview

9Spokes is a fintech helping financial institutions deliver connected banking and financial services experience for small business customers.

The business wanted a separate brand identity developed for its SMB-facing product. For the brand, the vibe we were going for was something fun, eager, and casual, that would resonate with the young entrepreneurs within the SMB markets.

These brand boards were developed together with three of our shortlisted product names to provide Senior Management an initial look and feel of what the brand’s identity could potentially be like.

I thoroughly enjoyed this project in spite of if not coming to fruition due to a change of overall business direction. It presented an opportunity to flex my creative muscles and inspire and excite the wider team and management to consider the possibilities of how their product could be positioned to a younger entrepreneurial audience.

Role: Graphic designer