Overview

9Spokes is a fintech helping financial institutions deliver connected banking and financial services experience for small business customers.

The business was quickly moving away from an SMB-facing brand identity. A brand refresh project was needed to reflect the organisation’s new business direction that focused primarily on engaging with financial institutions and their customers.

To give the brand the sleek feel that reflected a sense of professionalism and expertise with this new business direction, I chose to keep the existing palette and font that I felt was an appropriate nod to the brand. I extrapolated the spoke from the logo and used it to create patterns indicative of the points of connectivity that the business provides.

Role: Graphic designer