Overview

This is a work-in-progress for a boutique design studio specialising in minimally-designed notecards and structural homeware. The brief for the brand was simplicity and quiet luxury.

In the mood boarding process, I used clean silhouettes and stylised visuals to bring a sense of luxury. Natural fibres and textures were intentionally introduced to ground the brand and present itself as warm and approachable.

Scope: Brand identity design, social media content design