Overview

Netflix is a partner with Spark as a value-added service (VAS). With the release of Stranger Things Season 5, Spark partnered with Netflix for a full digital and store activation.

I delivered over 100 digital and print creative assets across the Coming Soon and Now Playing phases. Creative assets produced for this campaign included A5 print flyers, programmatic display ads, rich media placements, socials, in-store digital displays, CTV, and Spark web assets.

We transformed our Spark Commercial Bay event space into a full Stranger Things experience and welcomed 60 fans including media, influencers, customers, and members of the public for an exclusive watch party, complete with iconic American food and some epic spot prizes.

The response to the watch party was huge, with over 1300 entries vying for just 60 spots within a few days of announcing it on our media channels.

We also saw an increase of +37% of new and existing customers taking up our Netflix VAS offer on a Spark mobile or broadband plan.

Scope: Visual print and digital design, motion graphics